A different view on diversity, equity
I am because we are. It’s not just a clichéd statement but the heart of the South African concept Ubuntu.
Everything JustB does is inspired by Ubuntu. Why?
Ubuntu states that as a human being you cannot exist in isolation. There is a constant exchange between the individual and the collective. This exchange works best if the collective provides safety – both physically and psychologically. If people experience safety and feel that they can be “different” and have a different opinion – without losing connection with the group – diversity can flourish. And if, despite and also thanks to these differences, individuals are able to build connections, create equal opportunities, and everyone does their part, inclusion can arise.
YOU AND UBUNTU
What does this South African philosophy have to do with you and your organization? More than you think!
Ubuntu stands for equality, connection, and caring for each other. It’s the opposite of discrimination, racism, inequality, sexism, exclusion, and other inappropriate behavior. Psychological safety and authentic connection form the foundation for people to feel that they belong and can be their best selves – diminishing chances that they will find the “grass is greener” somewhere else. Ultimately, this will positively influence individuals’ happiness at work, organizational culture and ultimately business results.
IT'S ALLRIGHT TO ROCK
Okay but… How will you get there? At JustB, we believe that if people and organizations invest in diversity, equity, and inclusion in the right way, they can create their own version of Ubuntu. A team or organization that creates the preconditions for a psychologically safe working environment and invests in equitable opportunities creates an inclusive collective where it is not required that everyone shares the same opinion or perspective all the time. An inclusive organization in which diversity can grow and flourish moves easier with the times, can respond more quickly to new developments or opportunities, and will remain more attractive to talented professionals.
So, how do we tackle this considering the complexity of dealing with individuals, teams, communication, organizational culture and processes all at the same time? JustB helps you structure, untangle, and build awareness of your unique context and dynamics.